Senior Business Analyst & Product Owner for FMCG distribution
I turn distributor, order-to-cash and claims processes into systems that work for brands selling through thousands of outlets. 7+ years across India, the UK and South-East Asia.
Case studies
Three projects I delivered across FMCG distribution, UK retail and dealer networks, each with a process diagram and a work sample. Client details are anonymised.
Rolling out one DMS across two markets in a year
Functional lead for a global FMCG company's Distributor Management System, covering order management, outbound logistics, promotions and claims, live in two South-East Asian markets within one year.
Keeping warehouse stock and SAP in step
Requirements for a Warehouse Execution System redesign with real-time SAP sync, cutting manual stock reconciliation by about 30%.
One dealer management system for a tractor maker's 500+ dealers
A Dealer Management System and billing system covering pre-sales, sales, procurement, service and marketing for a global tractor manufacturer's dealer network.
Concept case studies
Five designs from my 2026 sabbatical that apply AI and automation to processes from my previous projects. Same format, clearly marked as concepts.
A WhatsApp agent that takes shop orders between salesman visits
A concept design that lets small retailers order on WhatsApp, with prices, schemes and stock checked against the DMS before the order is created.
From promotion brief to live scheme, without re-keying
A concept design in which AI drafts DMS promotion set-ups from the brand's brief, checks them for conflicts and sends them to a person for approval.
Automating distributor claim settlement
A concept design that builds claims from invoice data, checks proof photos with AI and sends only the exceptions to a person.
Using GenAI to check 200+ global user stories for market fit
A concept design that speeds up fit-gap analysis: an assistant compares global user stories with each market's rules and drafts gaps and KDDs for the BA to decide.
Catching master data problems before go-live, not after
A concept design for automated readiness checks on distributor, shop, product, salesman and price data before it is loaded into the DMS.
How I document and report
Hiring managers rarely get to see how a BA actually writes. These samples show it, built for this portfolio with no client material.
One feature, documented end to end
A requirements extract, user stories, a traceability matrix, UAT test cases and a change request, all for automated promotion claims.
Distributor performance dashboard
A monthly view of sales against target, fill rate, claims ageing and promotion return, with region and month filters. Built on synthetic data.
Notes from the field
Short pieces on what I've learned working on distribution systems.
Why distributor claims take weeks, and how to make them take days
Slow claim settlement is rarely an approval problem. It starts the day the promotion is set up.
Two markets, one system: five lessons from a fit-gap
What I learned designing one order-to-cash flow for two countries with different rules.
Read my profile your way
Recruiters usually check the essentials. Hiring managers want to know how I work. Pick your view.
- Role
- Senior Business Analyst, Product Owner, Functional lead
- Experience
- 9 years in IT, 7+ in business analysis
- Domain
- ERP and Distributor Management Systems, order management and outbound logistics, trade promotions and claims, warehouse and supply chain, retail
- Systems
- SAP ERP integration, salesman mobile apps, WES, Jira, Confluence, Figma, Postman, Power BI, SQL
- Methods
- Agile, Scrum, Kanban, SAFe, Waterfall. Gherkin acceptance criteria. PSM-I certified
- Markets
- India, United Kingdom, South-East Asia
- Education
- MSc Business Analytics, University of Surrey (UK)
- Availability
- Immediate. Based in Pune. Open to India, the UK, Ireland, the UAE and GCC, and Australia
- 01 · Discover
Understand the real process
Workshops and walkthroughs with the people who do the work, then a gap analysis per market.
Fix the process before the screen.
- 02 · Define
Write it down precisely
User stories, acceptance criteria, process flows, field mappings and a traceability matrix.
If it can't be tested, it isn't a requirement.
- 03 · Deliver
Keep the backlog honest
MoSCoW priorities, sprint planning, change requests with impact assessment, and UAT.
Agree the core flow before the exceptions.
- 04 · Stabilise
Stay through go-live
Hypercare, defect triage and tracking the KPIs the business signed up for.
Go-live is where measurement starts.
Where I've worked, stop by stop
From the brand's ERP to the outlet shelf. Select a stop to see what I delivered there.
Experience
Nine years, four countries, one thread: making distribution run on reliable systems.
- May 2026 – PresentIndia
Personal sabbatical · Upskilling in data and AI
Completed Power BI, SQL and Omnichannel Retail Strategy certifications, and built AI and automation case studies from previous projects.
- Apr 2025 – Apr 2026Bengaluru
Specialist, Business Analysis · LTIMindtree
Functional lead for a global FMCG company's ERP-integrated DMS in two South-East Asian markets, delivered within one year: 80+ distributors, 50,000+ outlets, 800+ salesmen.
- Aug 2023 – Feb 2025London
IT Business Analyst · Sainsbury's
Warehouse Execution System requirements with real-time SAP sync across retail supply chain and store operations.
- Sep 2022 – Sep 2023United Kingdom
MSc Business Analytics · University of Surrey
Postgraduate study in analytics and data-driven decision making.
- Jan 2021 – Sep 2022Pune
Specialist Business Analyst · Birlasoft
MahaParwana agriculture licensing platform for 30,000 businesses and 13.6 million farmers. SKOCH Award 2022.
- Jul 2018 – Jan 2021Pune
Business Analyst · The Opal Labs
Dealer Management System and billing system for a global tractor manufacturer's 500+ dealers.
- Jun 2016 – Jun 2018Navi Mumbai
Quality Analyst · RSE LegalDocs
Functional and integration testing for rent-agreement and licence-registration portals.
Let's talk about your next rollout.
Senior BA and Product Owner roles in FMCG, retail and supply chain, in India or abroad. Open to relocation and available immediately.