Aditya BankarSenior BA / Product OwnerSenior Business Analyst & Product Owner for FMCG distribution
I turn distributor, order-to-cash and claims processes into systems that work for brands selling through thousands of outlets. 7+ years across India, the UK and South-East Asia.
Case studies
Four deep dives across FMCG distribution, dealer networks and UK retail, each with a process diagram and a work sample. Client details are anonymised.
Cutting distributor claim settlement from ~30 days to ~10
Standardising promotion set-up and generating claims from invoice data, so distributors get reimbursed in about a third of the time.
One order-to-cash flow for two markets and 50,000+ outlets
Designing a single order-to-invoice-to-return flow for a new DMS in Cambodia and Laos, with each country's tax, numbering and reporting rules built in.
Keeping warehouse stock and SAP in step
Requirements for a Warehouse Execution System redesign with real-time SAP sync, cutting manual stock reconciliation by about 30%.
One system for 500+ dealers: orders, billing and stock
An integrated Dealer Management System that brought orders, billing, dealer stock and reporting for a country-wide network into one place.
How I document and report
Hiring managers rarely get to see how a BA actually writes. These samples show it, built for this portfolio with no client material.
One feature, documented end to end
A requirements extract, user stories, a traceability matrix, UAT test cases and a change request, all for automated promotion claims.
Distributor performance dashboard
A monthly view of sales against target, fill rate, claims ageing and promotion return, with region and month filters. Built on synthetic data.
Notes from the field
Short pieces on what I've learned delivering distribution systems.
Why distributor claims take 30 days, and how to get them to 10
Slow claim settlement is rarely an approval problem. It starts the day the promotion is set up.
Two markets, one system: five lessons from a fit-gap
What I learned designing one order-to-cash flow for two countries with different rules.
Read my profile your way
Recruiters usually check the essentials. Hiring managers want to know how I work. Pick your view.
- Role
- Senior Business Analyst, Product Owner
- Experience
- 9 years in IT, 7+ in business analysis
- Domain
- FMCG distribution, DMS, order-to-cash, trade promotions and claims, retail supply chain
- Systems
- SAP (U2K2) integration, TPM, PEGA, WES, Jira, Confluence, Power BI, SQL
- Methods
- Agile, Scrum, Kanban, SAFe, Waterfall. PSM-I certified
- Markets
- India, United Kingdom, Cambodia, Laos
- Education
- MSc Business Analytics, University of Surrey (UK)
- Availability
- Immediate. Based in Pune. Open to India, the UK, Ireland, the UAE and GCC, and Australia
- 01 · Discover
Understand the real process
Workshops and walkthroughs with the people who do the work, then a gap analysis per market.
Fix the process before the screen.
- 02 · Define
Write it down precisely
User stories, acceptance criteria, process flows, field mappings and a traceability matrix.
If it can't be tested, it isn't a requirement.
- 03 · Deliver
Keep the backlog honest
MoSCoW priorities, sprint planning, change requests with impact assessment, and UAT.
Agree the core flow before the exceptions.
- 04 · Stabilise
Stay through go-live
Hypercare, defect triage and tracking the KPIs the business signed up for.
Go-live is where measurement starts.
Where I've worked, stop by stop
From the brand's ERP to the outlet shelf. Select a stop to see what I delivered there.
Experience
Nine years, four countries, one thread: making distribution run on reliable systems.
- Apr 2026 – PresentIndia
Freelance Functional Consultant · FMCG Distribution & DMS
Functional consulting on distributor management, order-to-cash, promotions and claims.
- Apr 2025 – Apr 2026Cambodia · Laos
Specialist, Business Analysis · LTIMindtree
Functional delivery lead for a global FMCG multinational's DMS: 80+ distributors, 50,000+ outlets, 800+ salesmen.
- Aug 2023 – Feb 2025United Kingdom
IT Business Analyst · Sainsbury's
Warehouse Execution System requirements with real-time SAP sync across retail supply chain and store operations.
- Sep 2022 – Sep 2023United Kingdom
MSc Business Analytics · University of Surrey
Postgraduate study in analytics and data-driven decision making.
- Jan 2021 – Sep 2022India
Specialist Business Analyst · Birlasoft
MahaParwana licensing platform for 30,000 businesses and 13.6 million farmers. SKOCH Award 2022.
- Jul 2018 – Jan 2021India
Business Analyst · The Opal Labs
Integrated Dealer Management System for 500+ dealers across India.
- Jun 2016 – Jun 2018India
Quality Analyst · RSE LegalDocs
Functional and integration testing for registration portals.
Let's talk about your next rollout.
Senior BA and Product Owner roles in FMCG, retail and supply chain, in India or abroad. Open to relocation and available immediately.